Marilena Masciantonio
Business Development, Category & Innovation Manager, Private Brands @Walmart Canada
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WORK HISTORY
Business Development, Category & Innovation Manager, Private Brands @Walmart Canada
Own category strategy and multi-year roadmap for Private Brands portfolio; drive assortment architecture, innovation pipeline, pricing strategy, and launch plans.Lead cross-functional commercialization with Sourcing, Supply Chain, QA/Regulatory, and Marketing to deliver on-time launches, in-stock readiness, and quality standards.Manage performance through data-driven decisions (sales, margin, penetration/velocity); identify whitespace and optimize mix to improve growth and profitability.Build supplier partnerships and frameworks that strengthen execution, quality consistency, and cost competitiveness.
EDUCATION
The University of Western Ontario
Bachelor's Degree
Università degli Studi 'Gabriele d'Annunzio' di Chieti
Master's degree
ABOUT MARILENA MASCIANTONIO
Commercial leader specializing in customer development, retail partnerships, category strategy, and omnichannel go-to-market execution across food, beverage, private label, and consumer brands. I bring retailer-side discipline, brand development experience, and data-driven commercial thinking to help brands grow distribution, strengthen category performance, and accelerate innovation, including experience working with Italian premium food and beverage brands.My focus is helping brands translate consumer insights, retail data, and market opportunities into growth strategies that expand distribution, optimize assortment, and drive sustainable commercial results.
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