Marilena Lakoumentas
Board Member (Marketing Focus), Lendingfront @Lendingfront
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WORK HISTORY
Board Member (Marketing Focus), Lendingfront @Lendingfront
New York, NY, US
Help guide Marketing of LendingFront, a fintech platform for business and consumer lending.
EDUCATION
McGill University
Bachelor's of Science, Mathematics
SKILLS
ABOUT MARILENA LAKOUMENTAS
Senior executive with over 25+ years leading Marketing, Digital Product and Customer Experience for some of the most complex Fortune 500 companies in the world such as American Express, Citibank, Prudential and UnitedHealthcare. I specialize in AI strategies in B2B and D2C driving enterprise value by building strategies that accelerate revenue and improve efficiency. Reach out to me when you need- AI strategy to transform your marketing organization- AI capabilities to drive automation and efficiencies- You want to grow but don\'t have marketing or IT headcount to do so- Desire a multi-channel marketing, experience or digital product strategy that drives growth- Create digital experiences using human-centered design to drive engagement - Build a quality lead generation machine for your sales teams that increases revenue - Expand awareness of your brand and engage in impactful storytelling of what differentiates you - Build better content that tells the story of who you are in a way that excites audiences- Make your social media campaigns go viral and drive new target audiences to you - Launch a stellar event or trade show to drive excitement and make you stand out from competitors- Create a new PR and thought leadership strategy to propagate your value proposition- Create new analytics capabilities to drive thoughtful decision-making and track initiatives- And more!At UnitedHealth care, I drove a new journey platform to drive improvements across the organization, leading to new mobile and online improvements for finding care & login to name a few. I also designed new marketing channel strategies expanding content to drive adoption. In addition, I worked with our Optum Clinics to improve patient and provider experience with transformational new digital and marketing capabilities to improve access and engagement, leading to double digit growth. At Prudential, I led the transformation of the Prudential Marketing engine for Life Insurance & Annuities by driving a new CRM tool for sales teams, new Marketing material, new product launches and new first-ever brand campaign \"Alliance for Lifetime Income\" for D2C. At Citi, I helped drive the mobile and online experience transformation of the billion-dollar Cards organization as well as it\'s operations, leading to double-digit growth in NPS and adoption. I can help your company grow, reach out with your unique business problems and I can help.
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