Marilena Krayer
Global Sales Execution & Sof Manager @Safilo
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WORK HISTORY
Global Sales Execution & Sof Manager @Safilo
Padova, IT
EDUCATION
Università degli Studi di Padova
Master's degree, Economic Statistics
Midwestern State University
Bachelor of Business Administration (BBA), Management e Computer Science
CUOA Business School
Master of Business Administration - MBA
SKILLS
ABOUT MARILENA KRAYER
15+ years’ experience in eyewear, fashion, accessories• MBA International Program from CUOA Business School• Master’s Degree in Economic Statistics from University of Padua• Focused on Consumer & Market / Brand / Marketing Intelligence Analysis• Extensive and proven analytical skills related to both product and customer (trade/end)• Involved in segmentation & satisfaction, geomarketing projects, concept tests• Involved in category management projects, with clients and salesforce • Cross-functional team leading (Sales & Commercial, Trade Mktg, Brand, Customer Service)• Knowledge of mathematical models, and statistical methods and algorithms• Since 2017 Global demand Coordinator and Product Lifecycle Manager in cooperation with Sales Area and Product Supply• Contribution in coordinating Regional Demand Planning teams for mktg, commercial, brand initiatives• Fluent in English, both general and business • Curious, self-motivated, highly analytical and results-oriented• With strong attitude to technologies, learning and investigations• Confident in working in multicultural environments • Experienced in developing successful and effective relationships, at any levelKEY SKILLSData acquisition, integration and management | Market analysis | Product Lifecycle | Inventory Management |Sales forecasting | Demand analysis | Demand intelligence | Demand & supply planning | Consumer analysis | Brand analysis | Competitive analysis | Marketing intelligence | Project management | Cross-functional team leading | People management | Recruiting | Training
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