Marika Rafte
Strategic Communications Leader | Executive Visibility | Brand Storytelling & Reputation Management
- Role
- Vice President, Health & Wellness at Burson
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Marika Rafte
Accomplished communications professional with 10 years of experience in corporate, health, and consumer brand storytelling. Specializing in executive visibility, corporate reputation, and crisis management, I have successfully led strategic initiatives for Fortune 500 companies and global organizations. My expertise includes designing and executing multi-channel communication strategies that drive measurable impact across digital, media, and live event platforms. With a strong track record of managing high-profile executive transitions and securing influential media engagements, I help brands strengthen their positioning and drive awareness. I thrive in leading cross-functional teams, cultivating executive relationships, and delivering impactful business growth through thought leadership and strategic storytelling. My ability to navigate complex reputational challenges and develop crisis response strategies ensures that brands maintain credibility and trust.
Experience
Vice President, Health & Wellness
Jan 2025 — Present
Education
Elon University
Bachelor’s Degree, Strategic Communications, Public Health
2012 — 2016
Skills
- Editing
- Microsoft Word
- Strategic Communications
- Public Relations
- Media Relations
- Google Analytics
- Powerpoint
- Microsoft Excel
- Health Education
- Microsoft Office
- Marketing
- Social Media
- Public Health
- Iworks
- Adobe Creative Suite
- Newsletters
- Research
- Event Planning
- Health Communication
- Factiva
- Social Networking
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