Maria Marijose Hurtado

About Maria Marijose Hurtado

As a Senior Digital Strategist at Social Currant with over 5 years of total professional experience, I lead social media strategies for influencer campaigns across platforms like Instagram, TikTok, and YouTube, ensuring seamless client and creator collaboration. As a SDS, I oversee a team of junior staffers, fostering team growth and supporting their professional development journey.My career in social media specifically spans over four years in digital strategy, content creation, and team management, including prior experience at ActBlue, where I developed and executed content strategies to enhance brand marketing initiatives. Dedicated to optimizing engagement and empowering teams, I am motivated to drive impactful digital campaigns that resonate with audiences and achieve measurable results.When I\'m not at work, I can be found online creating my own content about books, crafting, my dog, and making my husband try different foods!

Experience

1. Senior Digital Strategist

   Social Currant

   Sep 2024 — Present · Raleigh, NC, US

   Directed end-to-end social media strategy for Influencer Campaigns for 10+ organizations at a time, boosting overall engagement and growing follower base across Instagram, TikTok, and YouTube while serving as the primary point of contact for all clients and content creators ensuring effective communication- Directly managing 2 junior staffers while providing mentorship and guidance to all junior team members, including new hires and interns, fostering skill development and high-performance culture- Built comprehensive campaign reports analyzing all content performance metrics (e.g, engagement, reach, conversions via Hootsuite/Google Analytics, etc) informing future programs and driving 20% uplift in ROI over time- Oversaw all exclusively Spanish-language campaigns as the sole fluent Spanish speaker on team, increasing Hispanic audience engagement by 40% and ensuring culturally resonant content- Collaborated cross-functionally with tech/software development, sales, brand marketing, C-suite executives, and external partners/vendors to align social efforts with business goals and launch integrated campaigns- Created and optimized engaging multimedia content (Reels, Stories, UGC), monitored trends/community interactions, and managed paid social budgets to achieve 15% below CPM targets- Analyzed KPIs, A/B tested creatives, and iterated campaigns based on insights, reducing CPEs by 18% while maintaining cohesive brand messaging and preserving the content creators style and voice- Represented the company at in-person events ranging from conferences and conventions, tt creator networking events and dinners, helping to further build relationships with potential clients and creators- Fostered and supported a vibrant creator community, building and maintaining strong relationships to enhance collaboration and bringing new creators into our network.

Education

• University of Pittsburgh

  Theatre Arts, Spanish Language and Cultures, and Political Science