Mariia Derevianko

About Mariia Derevianko

I became a marketer because I believe in the art of storytelling with data. Marketing isn’t just about selling a product or a service. It’s about crafting narratives that resonate, provoke thought, and inspire action. It’s the fusion of creativity and strategy, where every campaign is an opportunity to connect with audiences on a deeper level. Whether it’s decoding consumer behavior or leveraging emerging trends, I enjoy shaping perception and driving meaningful engagement. Marketing allows me to combine analytical thinking with clear storytelling, constantly exploring new ways to make complex ideas feel understandable and relevant in an ever-evolving digital landscape.Most recently, I worked at AWS on a global team, where I managed nurture programs, partner and ABM initiatives, and multi-channel campaigns across SMB and ISV segments. In that environment, my focus was on building repeatable systems and programs that could scale across teams, regions, and stakeholders. Working at that level reinforced the importance of alignment, structure, and clarity, especially when marketing operates across many functions and geographies.Before AWS, I was Director of Growth Marketing at Felix & Fido, a PNW veterinary startup, where I led the company’s market entry strategy and execution across multiple locations. Within the first year of launch, we established care with 1,365 patients and surpassed a $1M annual revenue run rate. I owned growth end to end as a one-person marketing team, balancing brand building with performance across paid, organic, referral, and local channels. Through continuous testing and iteration, I reduced customer acquisition cost by 67 percent, from $355 to $115, while maintaining positive ROAS across channels.Earlier in my career, I worked at Pioneer Square Labs, a Seattle-based startup studio and venture firm, as a Demand Generation Manager on the validation team. There, I specialized in validating business ideas before they were fully built. My work focused on market research, audience segmentation, customer interviews, high-conversion landing pages, and data-driven experimentation. That experience shaped how I approach marketing today, treating it as a learning function as much as an execution engine, and building confidence in what to scale and what to walk away from.Across roles and company stages, my throughline has remained the same: using marketing to earn trust before asking for commitment, and using data to tell stories that actually change behavior.

Experience

1. Head of Growth Marketing

   Govstream.Ai

   Feb 2026 — Present

Education

• Drohobych State 'Ivan Franko' Pedagogical Institute

  Bachelor’s Degree, English Language and Literature, General

  2005 — 2009

• Seattle Central College

  Certifications, Accounting

  2011 — 2013