Marievi Mougiou
Performance Marketing @Wooga
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WORK HISTORY
Performance Marketing @Wooga
Berlin, DE
Plan and execute user acquisition campaigns for mobile across various platforms including Google ads (tCPI, tCPA, tROAS), ASA, DSP and Offerwalls to drive high quality installs and maximize ROI, managing and allocating a six-digit monthly budgetConduct A/B tests and experiments to identify winning ad creatives and targeting strategiesMonitor industry trends and emerging advertising platforms to identify new opportunities and best practicesExecuted a effective localisation campaign in Japanese market, resulting in a 20% increase in spending while achieving a 10% boost in ROI
EDUCATION
Athens University of Economics and Business
MSc, Marketing & Communication
National & Kapodistrian University of Athens
Bachelor's degree, Philosophy, Pedagogy & Psychology - Psychology major
ABOUT MARIEVI MOUGIOU
Creative and motivated marketing student with an experience in implementing new marketing plans and campaigns, developing original digital content for social media platforms, and conducting market research. Offers strong attention to detail, and extraordinary communication skills. Presently looking for a marketing internship with a forward-moving firm.
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