Mariena Dearman
Director of Organic Media @Booyah Advertising
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WORK HISTORY
Director of Organic Media @Booyah Advertising
US
EDUCATION
University of Louisiana at Lafayette
Advertising, Advertising/Marketing
ABOUT MARIENA DEARMAN
I’m an expert in organic media with extensive experience in SEO and organic content for e-commerce, local, national, and international brands. As an early adopter of the emerging GEO and AEO disciplines, I focus on optimizing for brand visibility and conversion across the evolving search landscape, whether through traditional search, conversational search, or a mix of both. My work leverages data, technology, and changing search behaviors to improve how users find and interact with brands.With experience across both traditional and digital marketing since the early I bring a holistic understanding of how digital ecosystems function. I’ve led strategies that integrate organic with paid, social, content, and email efforts, using insights from each channel to strengthen overall performance. This cross-channel collaboration ensures that data and learnings reinforce one another to improve efficiency, visibility, and long-term growth.My approach is thoughtful and adaptable, centered on sustainable growth and practical problem-solving. I’m particularly interested in how GEO, AEO, and AI are redefining the way users discover and connect with brands.Skilled in SEO, Digital Strategy, Social Media Marketing & Advertising, Content Marketing, E-Commerce, Email Marketing, Google Ads, Google Analytics, Search Console, Media Strategy, Paid Media, WordPress, Photoshop, Salesforce, CRM, and more.
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