Mariely Rodriguez
Innovative Marketing Analytics Leader | Harnessing the Power of Data to Elevate Client Success | Driving Relevant Consumer Experiences
- Role
- SVP, Growth Analytics at IPG Mediabrands
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Mariely Rodriguez
Experienced Digital Marketing Leader with a demonstrated history of applying innovative ideas and strong analytics to Digital Strategy, Consumer-centric Personalization, Audience Targeting & Segmentation, and Performance Measurement & Optimization.
Experience
SVP, Growth Analytics
Aug 2024 — Present · Orlando, FL, US
Education
Cornell University
Bachelor of Arts, Psychology
2001 — 2005
University of New Haven
Masters of Science, Forensic Science, Advanced Investigation
2005 — 2007
Kent Place School
High school diploma
Skills
- Risk Management
- Competitive Analysis
- Data Analysis
- Social Media Marketing
- Segmentation
- Google Analytics
- Python
- R
- Leadership
- Online Advertising
- Doubleclick
- Digital Marketing
- Sas
- Hive
- Microsoft Office
- Spark
- Online Marketing
- Financial Reporting
- Web Analytics
- Machine Learning
- Unix
- Hadoop
- Spss
- Project Management
- Sql
- Behavioral Targeting
- Business Analysis
- Apache Pig
- Analytics
- Inventory Management
- Modeling
- Digital Media
- Research
- Omniture
- Investigative Reporting
- Salesforce.com
- Investigations
- Statistics
- Digital Strategy
- Strategy
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