Mariel Clark

About Mariel Clark

A versatile creative with proven experience shaping and leading innovative teams to tell…

Experience

1. Vice President, Branded Content & Multiplatform Production

   Warner Bros. Discovery

   Mar 2017 — Present · Knoxville, TN, US

   Responsible for the strategic editorial direction of HGTV across digital and social environments. Oversee large-scale “tentpole” projects, content planning, production and budgets, and the development and execution of editorial and advertorial ad sales opportunities.• Lead a team of video producers, programmers, and content editors to engage the passionate fans of HGTV, Travel Channel and our lifestyle brands across our websites and social platforms by delivering original short and mid-form video, photography and written-word editorial. • Direct a specialized cross-brand team in the creation of revenue-generating branded content campaigns and ad sales initiatives.• Manage budgets to develop new series and content collections while maximizing costs and efficiencies.• Develop new strategies, series and content streams for existing and emerging digital platforms, products and audiences, exceeding KPIs of increased audience engagement and growth.

Education

• Columbia University - Graduate School of Journalism

  M.S., Journalism/Digital Media

  2008 — 2009

• The University of Georgia

  B.A., Journalism - Broadcast News

Skills

• Feature Articles
• Video
• Editorial Product Development
• Reality
• Storytelling
• Content Strategy
• Media Production
• Videography
• Film
• Video Production
• New Media
• Web Content
• Television
• Producing
• News Writing
• Communication
• Editorial
• Project Management
• Creative Writing
• Documentaries
• Multimedia
• Journalism
• Broadcast
• Editing
• Post Production
• Hd Video
• Avid
• Video Editing
• Ap Style
• Digital Video
• Final Cut Pro
• Field Producing
• Breaking News
• Digital Media