Marielle de Blois
Partner @New Markets Advisors
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WORK HISTORY
Partner @New Markets Advisors
At New Markets Advisors, I help companies turn deep customer insights into bold innovation strategies. Specializing in Jobs to be Done research, I work with Fortune 500 companies and startups alike to uncover unmet needs, unlock new sources of growth, and build products and experiences that truly resonate with customers.I have helped dozens of companies identify and capitalize on new sources of growth, launch successful products, differentiate through full-scale rebrands, and build customer-centric solutions that drive long-term success. My work ensures that innovation isn’t just a one-time effort but a repeatable, scalable capability rooted in a deep understanding of customer behavior.Clients like Meta, Twitter, Roche, Boston Scientific, Cinemark, and Tillamook have trusted me to translate research into actionable strategies that fuel growth. Beyond client work, I’m passionate about mentoring our team and fostering a culture of curiosity and bold thinking.
EDUCATION
Babson F.W. Olin Graduate School of Business
Master of Business Administration (M.B.A.), 2016 - Magna Cum Laude
Universidad Metropolitana (VE)
Bachelor’s Degree, Management Specialization - Summa Cum Laude
ABOUT MARIELLE DE BLOIS
The best innovations don’t start with a product—they start with people. Understanding what customers truly need is the key to building products and businesses that thrive.For over a decade, I’ve helped companies uncover deep customer insights and turn them into breakthrough innovations. Whether it’s a tech company redefining digital experiences, a consumer brand launching a new category, or a healthcare organization improving patient engagement, I connect the dots between what customers want and how businesses can deliver.At New Markets Advisors, I lead research-driven innovation projects, working with Fortune 500 companies and startups alike to identify unmet needs, test concepts, and de-risk new ventures. My approach blends qualitative and quantitative research to uncover what truly drives customer behavior. Then, I help companies translate those insights into clear, actionable strategies that fuel product development, brand positioning, and go-to-market success.Previously, I led brand strategy and innovation initiatives at P&G, shaped go-to-market strategies at Hill Holliday, and explored entrepreneurship by launching a venture of my own. Across every role, my passion remains the same: turning customer understanding into innovation that drives real impact.Let’s connect if you’re looking to bring customer-centered innovation into your organization.
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