Marielle Rodeheffer

Corporate Communications Specialist @Gordon Food Service

Grand Rapids, MI, US

Spearheaded the conception and implementation of crucial communication strategies in collaboration with Human Resources, IT, Communications, Digital Marketing, and Marketing. Delivered need-to-know policies and information to employees, ensuring understanding and compliance. Played a crucial role in the initiation, launch, and expansion of an innovative digital employee engagement platform and mobile app (FirstUp technology) for over employees, effectively replacing the traditional Intranet. Notably achieved a remarkable 714% increase in contributors, resulting in almost posts and nearly comments to date. This success underscores the platform\'s impact on employee engagement. Drove the production of monthly internal podcasts, featuring employee and customer stories that highlighted their positive contributions to the company. Witnessed a substantial growth in viewership from to almost within a year. Collaborated with an external vendor for podcast creation and successfully managed the vendor relationship. Led the conceptualization, development, and execution of U.S. and Canada open enrollment communications across various media channels. The result was a notable acceleration in employee enrollment, showcasing an improved speed of engagement and participation. Provided coaching to senior leadership in effectively communicating critical organizational changes and restructuring initiatives.ABOUT GORDON FOOD SERVICE (GFS)GFS is the largest family-owned broad-line food distribution company in North America.

Grand Valley State University

Bachelor of Science - BS

University of Hartford

Managerial Accounting

Ball State University

Master of Arts - MA