Mariel del Rio

About Mariel del Rio

I am a marketing leader with experience in global marketing strategy, content marketing, website management, automation, lead generation, multi-channel product marketing, and event marketing. I leverage cross-departmental relationships and skill sets to achieve project goals. As an effective manager, I identify and utilize team members\' strengths to encourage professional development and to add value to our collaborative partners. I am the go-to person for my technical skills, ability to establish client relationships, and as a key revenue generator. I am respected by colleagues and management for project management skills and my ability to quickly adapt to changing business needs.

Experience

1. Head of Marketing - Communities Content

   Springer Nature

   Jan 2023 — Present

   Built a cohesive team of three by creating and writing new job descriptions, interviewing candidates, and implementing training, development and mentoring • Developed strategy and content plan in line with company’s goals to educate communities on company’s unique value and position within its space• Increased collaboration with global business and customers, and reinforced Springer Nature’s brand of thought leadership and industry expertise• Appointed as team lead on the sn.com steering committee to advise on and approve major changes to site• Co-led a SEO-focused shift across teams working on sn.com by developing content with an SEO first approach through partnering with internal SEO team on keyword research and competitor reconnaissance• Established guidelines and best practices with operations team and other marketing planning counterparts to consistently include keywords into Metadata titles and descriptions• Coordinated and led an immersive 3-day SEO training for the community content marketing team, copy writing team, and content marketing strategy team to improve SEO methods and standards • Identify appropriate communication plans through persona work, utilizing blogs, evergreen campaigns, company website and across various paid and organic promotional channels• Motivate staff through providing opportunities to engage in personal and professional development in-line with strengths and personalities; two team members are on track for senior-level promotions• Create performance management plans and develop new initiatives to encourage team members to educate other teams and management on impact and value of work being done• Track and manage a budget of $170K across 21 lines on MS Excel; submit budget, forecast and actual spend reports to upper management on a quarterly basis

Education

• Florida International University, Chapman Business School

  Master of Business Administration (MBA), Conentration: Marketing

  2011 — 2013

• Florida International University

  Bachelor of Science in Communications, Major: Public Relations l Minor: Business Administration

  2006 — 2010