Mariela Zechter

Experience

1. Marketing Manager

   Delta Consulting Group

   Apr 2024 — Present · Woodbridge, VA, US

   Supporting and promoting the firm’s mission and brand identity through internal and external channels.Supporting the creation and implementation of Delta’s marketing plan and working with the Director of Marketing and experts to create and implement business development and growth plans for individual experts.Project-managing the content and creative development process for email marketing campaigns and implementing email marketing strategies.Implementing, maintaining, and internally promoting the use of Salesforce, including designing and streamlining reports and dashboards to track key metrics and assist in the development of reporting protocols.Creating and implementing Delta’s social media strategy, including developing and managing the firm’s social media editorial calendar, and project-managing the social media content development process.Implementing and supporting Delta’s event marketing strategy, including coordinating event-related logistics to ensure the firm’s success at conferences, webinars, and internal meetings.Monitoring and reporting the impact and ROI of all marketing campaigns.Supporting the writing, editing, design and delivery of print and digital marketing materials, including client business services proposals and credentials packages.

Education

• James Madison University

  Bachelor of Arts - BA, Media Arts and Design

  2011 — 2015