Mariela Sanchez

About Mariela Sanchez

Mariela Sanchez is an AI-driven sales development leader dedicated to harnessing the power of data to tell compelling stories and enhance customer experiences in ways that ultimately drive financial growth and transform businesses. In her current role — sales development director for Comcast Advertising — she spearheads cross-functional collaboration to execute priority go-to-market strategies that drive client engagement and revenue growth. She leads a team of 17, including three people leaders, to develop innovative narratives. Previously, she worked for Delta Air Lines for nearly 13 years, holding a variety of management and leadership roles — the last being general manager for global consumer insights and customer experience.Above all else, Mariela, who lives in the Atlanta area, considers herself a problem solver. Growing up in San Juan, Puerto Rico, math was always her favorite subject. Her exceptional teachers encouraged her to pursue engineering, and that basis in numbers and critical thinking led to her career mission: empowering teams to make impactful, data-driven decisions.A trilingual Latina, Mariela’s cultural background enhances her understanding of diverse customer segments and the critical role of inclusivity in data storytelling and data-driven decision-making. She excels where data analytics and strategy development intersect, implementing data-driven sales and marketing strategies. She is deeply curious and committed to understanding and adding value to the customer experience. She is data-obsessed AND customer-obsessed. She often says, “The more we engage customers, the better it is for business.”Her top skills are customer experience, market research, data analysis, product development, marketing strategy, marketing performance, partnership marketing, digital marketing, artificial intelligence, statistical A/B testing, sales strategy, sales development, business development, pricing and inventory management, leadership, strategic planning and team building.Mariela earned her Bachelor of Science in operations research and industrial engineering from Cornell University. She earned her Master of Engineering from Cornell, as well. She earned her Master of Business Administration from University of North Carolina’s Kenan-Flagler Business School.In her free time, Mariela enjoys cooking, going to restaurants, traveling and having adventures with her young daughter.

Experience

1. Director of Customer Success

   Tosca

   May 2025 — Present · Atlanta, GA, US

   Lead Customer Success strategy to drive retention, renewals, and customer growth.Spearhead digital transformation by automating workflows and optimizing CRM systems.Partner cross-functionally to deliver seamless onboarding and outstanding customer outcomes.Champion the voice of the customer, using data-driven insights to strengthen loyalty and advocacy.

Education

• Cornell University

  Bachelor of Science

• Fundação Getulio Vargas

  Master of Business Administration (MBA)

• Cornell University

  Masters of Engineering

• University of North Carolina at Chapel Hill - Kenan-Flagler Business School

  Master