Marieke Deters
Product Marketing Manager @Malt
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WORK HISTORY
Product Marketing Manager @Malt
Berlin, DE
Go-to-market strategy and execution - Crafting positioning and messaging - Centralising customer insights - Competitor research - Sales enablement materials - Providing market insights - Localising content - Project management - Vendor management
EDUCATION
Saxion University of Applied Sciences
Bachelor of Science - BS, Textile Engineering and Management
bbw Hochschule Berlin
Master of Arts - MA, Management of Creative Industries, 1,4
The Manchester Metropolitan University
Erasmus Semester, Fashion Buying and Merchandising, Erasmus Semester
Gymnasium Lohne
Abitur, Languages
ABOUT MARIEKE DETERS
As a Product Marketing Manager, my skills and responsibilities include: Thorough understanding of our target audience\'s everyday challenges. Explaining how our product can help them solve those challenges. Working on product positioning, crafting messaging that resonates with users. Centralising insights that enable the product team to make informed decisions. Enabling internal teams by creating content and evangelising our product. Working closely with various stakeholders cross-departmentally. Managing external vendors and relationships. 5 years of general marketing experience. Deep knowledge of e-marketplaces in both B2B and B2C environments. Worked in international environments, serving multiple markets.
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