Marie Guinot
Senior Manager, Integrated Display (Global) @dentsu
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WORK HISTORY
Senior Manager, Integrated Display (Global) @dentsu
London, GB
COS (EMEA), VALVOLINE (GLOBAL)- Cross‑channel experience including CTV, display, video, YouTube and supplementary activation in Audio and DOOH:(Full campaign cycle) l- Strategic guidance and campaign direction: shaping end-to-end strategy by advising clients on the strongest options for their campaigns (direct buy or programmatic)- Client relationship management: building trust-based partnerships, leading day-to-day communication, translating client needs into clear activation strategies that drive performance and long-term growth- Project and budget management: liaising with partners, activation team, client-agency and stakeholders to ensure successful campaign execution- Finance Workstream management: ensure compliance with financial regulations with accurate forecasting, reporting and invoicing- Talent management: training and coaching on day-to-day activities, upskilling and supporting personal and professional development- Testing and measurement framework: partner with clients and stakeholders to design multiple roadmaps- Process enhancement and ways of working: identifying inefficiencies, implementing streamlined workflows, and improving cross-team collaboration to deliver successful campaigns/deliverables- Supporting onboarding new clients and regional markets: establishing clear workflows, aligning expectations and ensuring smooth integration.
EDUCATION
Université Montesquieu Bordeaux 4
Diploma in Higher Education, Business/Commerce, General
IUT de Bayonne et du Pays basque
Multimedia project management Bachelor, Communication numérique et média / multimédia
Lycée Pré de Cordy
Baccalauréat STG, Marketing
Birkbeck, University of London
Master of Arts - MA, Digital media management
SKILLS
ABOUT MARIE GUINOT
I am a Senior Client Manager with 6+ years of experience leading local, regional, and global programmatic activation across display and video. I manage multiple high‑profile accounts with €3M+ budgets, delivering strategic planning, operational excellence, and high‑performing digital campaigns across the automotive, FMCG, and luxury fashion sectors.I’m known for a proactive and collaborative approach, bringing teams together, managing diverse stakeholders and approaching every challenge with a strong can-do attitude. I help clients explore new solutions and build confidence in their digital strategy. I hold a Master of Arts in Digital Media Management from Birkbeck, University of London, and a Bachelor\'s degree in Multimedia Project Management from Bayonne University Institute of Technology. I am passionate about driving collaboration between various teams and departments to ensure successful strategies within a biddable environment.
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