Marie G.

Senior Manager Digital Activation @BIRKENSTOCK

Munich, DE

Lead the strategic planning, execution, and elevation of key consumer and retail moments for BIRKENSTOCK in Digital across Europe- Develop and maintain a seasonal calendar of critical consumer moments, securing cross-functional alignment through quarterly senior leadership discussions (e.g, EOSS, Valentine\'s Day, Back-to-School)- Define investment levels and craft tailored approaches for each consumer moment to maximize impact and engagement- Coordinate end-to-end go-to-market strategies across Direct-to-Consumer (DTC) functions, including Digital Marketing, Product, Campaigns, and Organic Social, with a strong omnichannel focus- Deliver comprehensive campaign toolkits to drive consistent consumer moment activations across teams- Analyze and report on activation performance, using data-driven insights to inform pre-seasonal and in-season planning- Centralize and share best practices, key learnings, and recommendations to enhance future consumer activations- Stay ahead of market trends, consumer behaviors, and member expectations to shape innovative and impactful Go-to-Market strategies- Serve as a champion for exceptional consumer and member experiences, fostering collaboration across the organization.

Hogeschool Utrecht

Bachelor's degree

Gymnasium Corveystraße

Zeugnis der Allgemeinen Hochschulreife