Marie Ficco

About Marie Ficco

Hi, I’m Marie I’m a Senior Marketing Consultant at UpSwell Marketing, helping businesses use advertising to drive real, measurable growth, not just awareness.I specialize in direct-response marketing, blending digital and direct mail to generate leads, appointments, and revenue in a way that actually makes sense for the business behind the ads. My approach is practical, data-driven, and focused on outcomes, not activity.Before marketing consulting, I built my career across customer experience, operations, and sales leadership. That background allows me to evaluate opportunities holistically, balancing growth goals with operational realities and long-term customer value, not just short-term wins or surface-level metrics.I take a consultative, client-first approach and operate as a true extension of my clients’ teams. I’m trusted to guide strategy, manage complex decisions, and recommend what’s best for the business, even when it means slowing the sale to protect results.I’m passionate about helping businesses grow the right way by collaborating across teams, not just sales, to do what’s truly best for the customer.

Experience

1. Senior Marketing Consultant

   UpSwell

   Jul 2025 — Present

   As a Senior Marketing Consultant at UpSwell Marketing, I partner with businesses to drive growth through consultative, relationship-focused strategy. I work closely with clients to understand their goals, challenges, and customer journey, then develop tailored advertising solutions designed to support measurable business outcomes.I manage the customer relationship end to end, from initial lead conversations and discovery through solution development, onboarding, campaign execution, and ongoing account management. By collaborating cross-functionally with digital, design, operations, and IT teams, I help ensure a seamless experience that builds trust, strengthens retention, and creates opportunities for long-term growth.My approach is rooted in partnership and problem-solving. I focus on helping clients make smart, sustainable decisions that support long-term success, not just short-term wins.