Marieclaire M. C. Alde
Marketing Operations Manager @Appian
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WORK HISTORY
Marketing Operations Manager @Appian
Optimize lead management processes by analyzing data and refining workflows to enhance marketing-to-sales alignment.• Monitor and manage marketing automation tools, including Pardot and Salesforce, to track and nurture leads effectively.• Lead data hygiene and enrichment initiatives to ensure accurate lead tracking and reporting.• Partner with industry marketing and paid media teams to implement audience segmentation strategies for targeted nurture campaigns.• Enable cross-functional teams by providing training and support on marketing automation and CRM best practices.
EDUCATION
University of Maryland
Bachelor of Science - BS, Mathematics
ABOUT MARIECLAIRE M. C. ALDE
With a Bachelor of Science in Mathematics from the University of Maryland. My role revolves around optimizing lead management processes, marketing automation, and martech enablement. Passionate about streamlining operations, audience segmentation, and leveraging data-driven insights to improve marketing performance.
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