Marie Elisabeth Asmus

WORK HISTORY

EDUCATION

ABOUT MARIE ELISABETH ASMUS

I bring a unique combination of deep industry knowledge. Positioned as a generalist, I am a contact person for both OTC and RX brands, and have experience with both originator and generic products.Market & Competitive Analysis- Providing in-depth insights into market trends, target audiences, and competitors- My experience includes monitoring, analyzing, and evaluating market trends, target group behavior, doctors and pharmacy recommendation behavior, and competitor activities. Strategy Development & Conception- From launch strategies to repositioning, I develop tailored roadmaps that truly work- I have a proven track record in developing and implementing strong brand and product strategies based on consumer, shopper, and professional insights.Product Launch & Re-Launch Management- I am experiencend in planning, implementation, and follow-up of product introductions and relaunches- This includes planning and implementing product launches and successfully launching new products as well as relaunches (new package size and packaging design)(Digital) Campaign Planning & Content Optimization- Developing and managing effective digital marketing campaigns (including social media) and creating and refining content that resonates- My successes include the conception and implementation of training modules for pharmacies in the Amira Welt, simplification of brand communication (brand book), and the conception of a master marketing file.POS & POC Expertise- I possess extensive experience in developing targeted communication strategies and materials for various critical points of sale and contact within the pharmaceutical landscape- This includes working with stationary pharmacies, online pharmacies, doctor\'s offices, hospital settings, and directly engaging with healthcare professionals (HCPs) such as physicians (pneumologist, dentists, APIs), pharmacists (PTA, PZA), and key opinion leaders (KOLs)- My experience extends to creating effective communication for patients, consumer and shoppers- I have also designed and placed brand and company communication for exhibition stands at professional congresses like the DGP.Operational Marketing- Overseeing advertising budgets, material briefing and creation with agencies, target group communication- I manage marketing materials for external & internal sales teams, oversee advertising budget planning and adherence, and have experience in professional communication for mass market products and OTC, RX, medical devices