Marie Ann Mosher

WORK HISTORY

EDUCATION

ABOUT MARIE ANN MOSHER

I’ve led integrated marketing teams to accelerate revenue growth, drive program/product adoption, optimize the customer journey, and cultivate brand loyalty. I excel at developing high-impact content and growth marketing strategies, mitigating customer attrition, and producing impactful, story-driven marketing content that drives sustained increases in audience adoption and brand awareness. I have extensive growth marketing experience combined with a history of continually catalyzing sustainable and scalable revenue growth. Here are some of the ways I’ve made positive contributions to business performance: Led three dedicated teams to direct all product marketing activities across multiple channels including Facebook, Instagram, and Twitter with a cumulative 500K+ members and 5M+ followers. Led a suite of social media marketing initiatives to achieve 13.6K user trials in under 90 days. Established and monitored Key Performance Indicators (KPIs) to accurately quantify the value of social media marketing and inform the strategic decision-making process. Optimized onboarding roadmap and provided a tailored custom experience to foster a strong sense of brand loyalty; reduced customer attrition by 1.5% and scaled organic social media following to 3.2M over tenure. Developed a social marketing program that streamlined the ascension timeline by 37%, resulting in a faster conversion rate and higher volume of paid users. Optimized tracking of key lifecycle marketing KPIs; employed data-driven predictive analytics to anticipate future user needs and create strategic opportunities for users.