Marie Theodore

About Marie Theodore

Marie \"Driven\" Theodore is a Haitian American entrepreneur and Public Relations Executive who started in New York City, working for prominent music, fashion, and lifestyle companies. She is the Co-founder and Managing Partner of the multi-disciplinary communications firm Playbook MG. She manages a base of support and operations for clients from the mainstream to niche categories through strategic relationship building. Her roster of creative individuals and brands is impressive, and over the past twenty years, she\'s helped countless rising stars and worked with some of the biggest names in the celebrity stratosphere. As a two-time verified mentor for the Revolt x AT & T Summit, Marie has hosted \"Office Hours\" sessions for conference participants and, in 2021, was a featured guest speaker in the Unlocking Possibilities programming. She represents what it means to have a pulse on popular culture while also narrowing in on establishing a presence in emerging markets. Marie Driven\'s knack for navigating cultural circles is unmatched, particularly within the Caribbean community. In 2019 she traveled to Germany for the 4th CARIFORUM-EU Business Forum as a guest speaker for the Dscvr The Caribbean Showcase. The year before, she represented the communication and PR segment at the 2018 Black Web Fest celebrating black media, tech, and all things digital.Under Marie\'s direction, Playbook MG helped FOX 5 NY NEWS in collaboration with STUDIO 5 to coordinate a special showcase called \"Kings and Queens of Dancehall\" featuring talents such as Vybz Kartel, Spice, Protoje, Koffee, and Beenie Man. Marie has also established a wide variety of corporate affiliations in the music and entertainment space. Clients include mega-giant Warner Brothers Music and subsidiaries such as Atlantic Records, specialized labels like Roc Nation and genre-based heavyweights VP Records, and smaller firms like indie label Ineffable Records, 21st Hapilos Digital Distribution, and streaming platform Audiomack.

Experience

1. Public Relations Specialist

   Playbookmg

   May 2016 — Present

   Develop and lead PR campaigns for music, fashion, and lifestyle clients, positioning them in national and international media.Secure press coverage in outlets such as Billboard, Essence, Vibe, Complex, HuffPost, and Rolling Stone.Build and maintain strong media relationships across broadcast, print, and digital platforms.Execute red-carpet activations, brand partnerships, and influencer collaborations.Drive campaigns that connect grassroots culture with mainstream visibility in the U.S, Caribbean, and global markets.

Education

• NYCCT

  Associates Degree, Sales& Marketing

  2000 — 2002

Skills

• Blogging
• Fashion
• Marketing Strategy
• New Media
• Photography
• Branding & Identity
• Microsoft Office
• Press Releases
• Television
• Social Media Marketing
• Public Relations
• Apparel
• Event Management
• Marketing