Marie Roche
Seasoned expert in helping organizations find their unique voice in a competitive marketplace.
- Role
- VP at Arc Worldwide
- Location
- La Grange, IL, US
- LinkedIn followers
- 500 followers
About Marie Roche
As the chief storyteller and communications director for Arc, I bring a clear understanding of how to leverage proprietary trend reports, POVs, research, tools, partnerships and more to build a reputation and create forward business momentum.I naturally apply sharp analytical skills, discernment and a curious mind to meet the challenges head on. And with this dynamic approach I have:• Established Arc as the most innovative shopper marketing agency • Transformed individual local Publicis offices into a global network of Arc evangelists• Created an experiential approach for demonstrating Leo Burnett’s understanding of people and their behavior• Fully leveraged Leo Burnett’s multi-year sponsorship of Chicago Ideas Week• Enabled agency differentiation by delivering a comprehensive understanding of the marketplace Thinking big. Seeing potential and opportunity. Following trends. Making connections. Finding the stories to move the agency forward.I am an experienced Vice President with a demonstrated history of working in the marketing and advertising industry. I have extensive skills in Marketing Management, Digital Strategy, Integrated Marketing, Advertising, and Brand Architecture.
Experience
VP
Mar 1997 — Present · Chicago, IL, US
Obtained 30+ speaking engagements for agency leaders at key industry conferences (Shopper Summit, Shopper Marketing Expo, GlobalShop, Mobile World Congress and EuroShop)• Recommended and co-created proprietary trends studies (Shoppers, Mobile Shoppers, Social Shoppers, Promotions)• Composed presentations, speeches, POVs, marketing materials and infographics for use at conferences and with clients• Built agency’s social presence on LinkedIn and Twitter• Sourced and packaged news, proprietary IP and leader perspectives to share with media outlets and on social media• Controlled agency relationships with industry organizations, oversaw development of Arc sponsorships and ads• Crafted new business materials and award submissions that differentiate the agency and showcase our best work
Education
DePaul Driehaus College of Business
MBA
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