Marie Long
Global Product Marketing - Future Range Rover @JLR
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WORK HISTORY
Global Product Marketing - Future Range Rover @JLR
Develop the vision, define the product and customer offer structure and work with cross functional teams to deliver a new electric vehicle for 2025 (First vehicle from a new platform to implement the new JLR customer offer structure).•Create and align the Marketing order card across all functionsDevelop a new pricing, volume and positioning strategy to optimize our market equation.Create business cases to support the implementation of new features and technology.Manage the transformation and implementation of a new simplified customer structure across the business.Work with the Customer insight team to understand the new target customer profile
EDUCATION
Linnaeus University
Master of Science (M.Sc.), Leadership and Management in an International Context
Université de Rennes I
Bachelor's degree, Business/Managerial Economics
Université de Rennes I
Master's degree, Business & Innovation Management
SKILLS
ABOUT MARIE LONG
Global product Marketing - Future Range Rover at Jaguar Land Rover
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