Marie-Lise Campeau
President of Ogilvy Canada Présidente d Ogilvy Canada @Ogilvy Canada
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WORK HISTORY
President of Ogilvy Canada Présidente d Ogilvy Canada @Ogilvy Canada
In this new role, I will oversee operations across Toronto, Montreal, and Quebec City. I will be working with a single Canadian executive team comprised of leaders from each office to ensure clients can seamlessly access the broad range capabilities and talent that Ogilvy Canada has to offer.
EDUCATION
Université de Montréal
BSc., Marketing Communication
HEC Montréal
MBA, Master Business Administration, MBA
Harvard Business School Executive Education
Taking Marketing to Digital, Marketing
Harvard Business School Executive Education
Executive Business School, Strategic Marketing Management
ABOUT MARIE-LISE CAMPEAU
A strategic and innovative leader with a proven track record of managing mark/com agency operations, clients, people and culture. A trusted marketing expert and business partner capable of building long-term and profitable business relationships. Drawing on my creative, client-side and agency experience, I have been able to effectively rejuvenate and rebuild agency operations and culture to succeed in a very competitive mark/com environment. A critical part of any successful agency business is earning the trust of your clients. Throughout my career, I have been a marketing advisor for my clients, leveraging my business and marketing expertise to help transform organizations, solve critical business issues and drive results. I love working with talented people. I embrace change. I stay current. AGENCY OPERATIONS - Leadership - Business acumen, agency & clients P+Ls, profitability, cost control - Revenue recognition - Agency/client structure - Realization, utilization, resource management - Global, National Integration (offices, group of companies)- Business strategy & development (Quebec, Canada & US)- Human resources - Training & development - Agency process, account planning, service quality, product quality - Agency reputation management - Mentorship MARKETING AND COMMUNICATION STRATEGY - Client management - Business & MarCom Strategy - Brand positioning/strategy - Integrated planning - Digital transformation CLIENT EXPERIENCE (ENGLISH & FRENCH CANADA, NORTH AMERICA) CPG: Unilever, Nestle Purina, P&G, Ronzoni, Johnson & Johnson FINANCE: PC Financial, Johnson Insurance, KPMG RETAIL: Sobeys, TJX, Metro, Home Depot, Shopper DrugMart, Future Shop, Pfaff, Costa Blanca, Couche-Tard ONLINE: Voila, YellowPages, Muse GOVERNMENT: TFO, NFB NOT FOR PROFIT: CCS, Heart & Stroke Foundation, Pathways to Education, Summerhill Group FOOD: Maple Leaf Food, Les Producteurs Laitiers du Quebec, General Mills APPLIANCES: Miele · Wide range of award-winning strategy and creative: David Ogilvy, Cannes Lions, CMAs, Marketing Awards, CREA, Effies, Cassies, One Show, Clios, AOY
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