Marie-Lise Courouve Boutros
Global Digital & Influence Pr Marketing Director - Lancaster Monaco @Coty
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WORK HISTORY
Global Digital & Influence Pr Marketing Director - Lancaster Monaco @Coty
Ville de Paris, FR
Key Golden Lift launch in China in August 2024 has driven +53% brand business growthSocial Media facts over the past year, thanks to organic and tactic earned media only: Instagram account has increased 8% in followers’ growth, x2 the industry average growth //+40% of engagement rate on followers vs industry average // X3 the industry average ER on sun seasonTik Tok 100% organic launch: X4 the beauty industry\'s average monthly growth,+66% engagement rate in a year
EDUCATION
FGV - Fundação Getulio Vargas
Master's degree, Global Management in Latin America
NEOMA Business School
Sup de Co Reims - Master en Management, Marketing / Communication
ABOUT MARIE-LISE COUROUVE BOUTROS
15+ years experienced Digital Marketing professional, with agency and client-side background for top luxury (including high jewellery & watches) and beauty brands.Moved by the passion to place digital at the heart of a 360 marketing strategy, with a discerning creative eye and great passion for telling brand stories in captivating (and converting) ways. Demonstrated history of working in social media & influence strategy, content production & management. Proficient in e-commerce strategy, and experienced in licensor relationship management.A strong team player with proven ability to motivate and manage direct reports, cross-functional teams, and agency partners.
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