Marie Ko

Ux Manager @INDOCHINO

Indochino is a made-to-measure apparel retailer specializing in menswear. They are multi- channel company with strong online presence as well as brick and mortar stores. I am responsible for managing online experience as well as growing and improving seamless omni- channel experience- Analyzed customer data to identify and define user challenges and problems- Defined the requirements and strategies and designed components for a new CMS (called Amplience) with the goal of increasing the efficiency and preventing CMS user errors for the business team- Refreshed the design of the homepage and product listing page experience which contributed to 22% increase in the online revenue- Partnered with marketing team and third party research vendor to compose Indochino customer persona which is used across the whole organization as a foundation- Updated the shopping cart flow to provide optimized checkout experience for Indochino customers while meeting the business needs.