Marie Ison
Marketing Manager, Email & CRM | Multiple Skills in Retail
- Role
- Marketing Manager, Email & Crm at Kohler Co.
- Location
- Fort Myers, FL, US
- LinkedIn followers
- 500 followers
About Marie Ison
Resourceful marketing professional with a proven record of developing and executing successful digital campaigns. Skilled in email marketing, content development, and project management, with experience identifying trends, engaging audiences, and driving brand growth through innovative strategies.
Experience
Marketing Manager, Email & Crm
Dec 2021 — Present · US
Project-managed the creation and testing of email campaigns, coordinating with creative, technical, and analytics teams on content, automation, QA, and A/B testing.• Developed and executed CRM strategies to enhance personalization and segmentation across the customer lifecycle, from acquisition to retention.• Collaborated cross-functionally with eCommerce, marketing, creative, and design teams to align messaging across channels and drive customer engagement.• Analyzed campaign performance and trends to assess effectiveness and ROI, delivering data-driven insights and actionable recommendations.• Managed vendor relationships to ensure timely execution, quality performance, and alignment with campaign objectives.• Maintained deliverability best practices through list hygiene, compliance (CAN-SPAM/GDPR), and monitoring of sender reputation.
Education
Saint John's University
B.S. Degree
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