Marie Corcoran

About Marie Corcoran

SENIOR MARKETING LEADER | ADVERTISING/BRANDING AGENCY LEADERPassionate, motivated and driven advertising and marketing executive with 20+ years experience leading global brands and companies with brand building, new product launches and effective 360 consumer first, digital first campaigns with executional excellence.10+ years of beauty industry experience in haircare, haircolor, skincare and cosmetics across mass and prestige global brands; Aveda, Maybelline New York, L’Oreal, Essie, and Goody hair accessories.Strong relationship builder, problem solver, clear communicator, strategic thinker, project manager and dot connector. Decisive and direct. Nurturing, empathetic, and intuitive.Strengths Finder Assessment 2020:1. Maximizer 2. Achiever 3. Positivity 4. Arranger 5. Empathy 6. Individualization 7. Strategic 8. Relator 9. Woo 10. Communication

Experience

1. Global Brand Strategy and Communications, Senior Manager, Home Care Division

   3M

   Oct 2021 — Present · St Paul, MN, US

   Lead global brand strategy and integrated marketing communications for Scotch-Brite, Scotchgard and Thinsulate brands.Oversee all paid, owned and earned creative and media leading relationships with multiple creative, media and PR agencies.Developed Brand\'s Sustainability vision, product innovations and activation plans.Challenge the status quo and provide consumer obsessed, digital first, fresh, strategic, breakthrough ideas to modernize the brand territory. Collaborate with all regions to bring to life global vision with locally relevant execution in EMEA, APAC, LATAM and US/Canada.Manage multi-million dollar AdMerch budget.Scotch-Brite is a $1B Brand in 2021.

Education

• University of Wisconsin-Eau Claire

  Bachelor of Arts

Skills

• Creative Strategy
• B2b
• Digital Marketing
• New Business Development
• Interactive Marketing
• Management
• Digital Strategy
• Advertising
• Integrated Marketing