Marie Bernadette Obsuna

About Marie Bernadette Obsuna

Marie Obsuna joined Bell Bank as the Digital Marketing Manager in March 2023…

Experience

1. Digital Marketing Manager

   Bell Bank

   Mar 2023 — Present

   Demonstrated exceptional leadership by overseeing paid and organic social media operations, resulting in a combined 81.8 million impressions, and 1.4 million engagements, within two years- Social Media Channel Management- Build and manage social calendar across all channels for Bell Bank, Bell Bank Mortgage and Bell Insurance to amplify overall marketing strategy- Work with copywriters and designers to ensure content aligns to social media channels and is informative, appealing, and within social media best practices- Coordinate paid social campaigns to support campaigns and sales goals across corporate accounts and individual loan officers. Advise on advertising budget and audience development- Prepare, schedule, and post approved content for multiple social channels- Identify solutions for advertising requests and work with channel managers to approve them- Report paid campaign results to stakeholders- Participate in marketing campaign planning and execution as the social media thought leader at the organization to create a collaborative social media strategy that integrates with paid search, email, SEO, PR, and other online and offline advertising campaigns- Expand and engage the social community with community management, daily listening, maintenance, conversation, and monitoring across platforms. Responding to comments in a timely manner- Help train staff in appropriate online engagement and response, including employee communication on social media best practices, strategies, standards and compliance.

Education

• Arizona State University

  Bachelor’s Degree, Interdisciplinary Studies: Digital Culture and Media Analysis

  2015

• Arizona State University

  Master's degree, Digital Audiences Strategy