Marie Bailey
Digital Marketing Lead Analyst, Vice President at Citi
- Role
- Digital Marketing Sr Analyst, Vice President at Citi at Citi
- Location
- North Richland Hills, TX, US
- LinkedIn followers
- 500 followers
Experience
Digital Marketing Sr Analyst, Vice President at Citi
Feb 2021 — Present · Dallas-Fort Worth, TX, US
Leading interdepartmental teams on future digital marketing capabilities in post-cookie digital environment • Tracking monthly billing cycles and managing internal budget across all lines of business• Building audience segments in DMP for distribution to DSP partners • Verifying tracking analytics through monthly auditing and quality assurance• Driving and developing audience implementation strategy• Optimizing towards unique campaign KPIs• Analyzing and presenting data for internal reporting to inform strategic decisions
Education
Texas Christian University
Bachelor’s Degree, Communication Studies
2013 — 2015
Skills
- Event Management
- Customer Service
- Writing
- Editing
- Microsoft Word
- Cold Calling
- Social Networking
- Social Media
- Event Planning
- Leadership
- Microsoft Excel
- Powerpoint
- Administrative Assistance
- Management
- Microsoft Office
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