Marie-Astrid Coulot
Chief Strategy Officer (CSO) @Smartbox Group
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WORK HISTORY
Chief Strategy Officer (CSO) @Smartbox Group
Paris, FR
Collaborating with other Executive Committee members to identify strategic priorities for the Group - Leading, planning and executing high-impact strategic initiatives on our core business with the support of cross-functional teams- Leading new business development, including ideation and validation of new business lines across Europe, building go-to-market strategies, driving early-stage launch and setting up key measurable targets to track launches performance- Supporting two recent acquisitions in the Nordics (Truestory, an experience marketplace, and Live it, Sweden experience gift leader), setting up a clear governance between those entities and the Group and co-creating strategic action plans focused on growth and scalability- Identifying potential M&A opportunities in the experience industry, building a deal-scoring model to spot the most relevant investments and leading acquisitions’ negotiations
EDUCATION
Université Paris Dauphine
Master of Finance
Saint Jean de Passy High School
Scientific Baccalauréat
ESSEC - ESSEC Business School
Master of Science in Management
SKILLS
ABOUT MARIE-ASTRID COULOT
I’m a strategic leader with 10 years of experience in consulting and marketplace expansion, passionate about scaling experiences businesses across Europe.
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