Maridee Gerber

About Maridee Gerber

Senior strategy and operations leader with 15+ years of experience driving enterprise-scale transformation across technology, healthcare, and consumer businesses. I specialize in translating corporate strategy into operational execution—designing operating models, performance frameworks, and cross-functional mechanisms that deliver measurable growth, efficiency, and scale.I’m a repeat builder of business “firsts.” My career spans launching one of the early bespoke e-commerce experiences, earning multiple patents in data-as-a-service, building global device and advertising programs, and helping stand up the first brick-and-mortar veterinary practice for an e-commerce retailer. Across industries, I take bold ideas from zero to one—and then build the systems required to scale them.Over time, my work has evolved from program and product leadership into leading high-stakes, enterprise initiatives that unlock new markets, revenue streams, and operational leverage. I’m comfortable operating in ambiguity, navigating complex regulatory and risk environments, and aligning diverse teams around clear priorities and outcomes.I’m motivated by complex problems where strategy, execution, and change intersect—and where getting the operating model right makes the difference between an idea and a business.

Experience

1. Director, Innovation and Change Program Management, Chewy Vet Care

   Chewy

   Feb 2023 — Present · Seattle, WA, US

   Led enterprise-wide strategic initiatives to stand up and scale Chewy Vet Care from 0→1, translating corporate strategy into operating models across Product, Engineering, Medical and Clinical Operations, Finance, Legal, Marketing, Category, and Learning.Lead internal, stealth AI initiatives focused on piloting and operationalizing new capabilities prior to broader disclosure or scaleDesigned and implemented scalable operational frameworks for change management, release readiness, and cross-functional execution, improving execution discipline and sustainability across teams.Led evaluation, selection, pilot, and scaled rollout of a generative AI clinical documentation platform, reducing provider documentation time by 80%+ and materially improving operational efficiency and clinician adoption.Built and executed structured pilot models to validate strategy, mitigate risk, and inform scale decisions before enterprise rollout.Partnered with senior leaders to identify regulatory, operational, and financial risks; designed compliant operating models that enabled market expansion while protecting brand and clinical integrity.Established onboarding, launch, and continuity mechanisms to support rapid clinic expansion and Relief coverage, ensuring consistent operations during growth.Acted as a cross-functional integrator and advisor, aligning strategy, execution, and outcomes across product, engineering, and field operations.

Education

• Western Washington University

  Bachelor of Arts, Communication

• Solution Selling - SPI

  Course Completion, Solution Selling