Maricel Iñigo

WORK HISTORY

EDUCATION

SKILLS

ABOUT MARICEL IÑIGO

A strategic Marketing leader with over 20 years experience driving excellence across Marketing, Communications, and Customer Experience. I specialise in evolving teams from execution-focused units into insight-led strategic partners, ensuring marketing initiatives are designed in a scientific, data-driven manner rather than reactive.I have a deep-seated capability for navigating teams through ambiguity, MarTech transformations, and organisational restructures. My leadership is grounded in 15 years within the telecommunications landscape at Telstra and most recently at Domain, where I focus on transparency and education to maintain momentum during complex transitions.I am a dedicated people leader, passionate about mentoring team members into commercially sharp professionals who understand revenue attribution and the levers that drive business value.Currently serving as Marketing Chief of Staff + Lifecycle Marketing Director at Domain, I bridge high-level strategy with operational excellence - overseeing financial forecasting, team OKRs, and people culture while leading the business’s Lifecycle Marketing growth and engagement engine.Core Expertise- Lifecycle & Growth: End-to-end CLM (Acquisition, Growth, Retention), Data Strategy, and MarTech Governance- Collaboration: Bridging silos between Marketing, Product, Tech, and Data Science- Operational Excellence: Standardising \"universal\" ways of working, Marketing Effectiveness, and Change Management- Strategic Leadership: Strategy & OKR Planning, Financial Forecasting, and People & Culture.