Marica Ostrowski

About Marica Ostrowski

Strategic marketing leader with 20+ years of experience spanning brand strategy, consumer insights, and advertising for iconic brands like Ford, General Motors, Chrysler, Neutrogena, Lubriderm, Del Monte, and Aveeno. I specialize in uncovering powerful insights—rooted in behavior, culture, and data—that unlock growth and transform brand communications.As the Creative Excellence Brand Lead for Cadillac, I’m embedded within the brand team to elevate creative output from start to finish. I partner closely with agency and internal teams to champion work that is not only beautifully executed but also business-driving and brand-building. From mining breakthrough insights to crafting strategic briefs, to shaping the development of campaign work across the funnel—I work to ensure every touchpoint resonates with clarity, emotion, and purpose.My approach blends strategic rigor with creative intuition, always grounded in what moves people and builds brands. Whether I’m facilitating a workshop, evaluating campaign creative, or aligning stakeholders around a big idea, I bring energy, curiosity, and a relentless drive to make the work better.Specialties: research design and facilitation, insight discovery, consumer understanding, solution generation, data storytelling, moderation/facilitation, strategic brief development, creative direction & agency collaboration, brand positioning & storytelling

Experience

1. Creative Excellence Cadillac Brand Lead

   General Motors

   Dec 2024 — Present

Education

• University of Michigan

  French Language and Literature

  1991 — 1993

• Western Michigan University - Haworth College of Business

  Bachelor of Business Administration (BBA), Marketing/French

  1994 — 1996

• Western Michigan University - Haworth College of Business

  Bachelor's degree, Marketing and French

Skills

• Online Advertising
• Outdoor Advertising
• Social Media Marketing
• Marketing Communications
• Interactive Marketing
• Digital Strategy
• Direct Marketing
• Mobile Marketing
• Strategy
• Interactive Advertising
• Media Planning
• Advertising
• Brand Management
• Focus Group Moderation
• Digital Marketing
• Relationship Marketing
• Integrated Marketing