Maribeth Evezich

About Maribeth Evezich

I’m a relationship-driven, sales, business development, and customer success leader seeking an opportunity with a company innovating through science or technology. With 15+ years of experience in the technology, then healthcare industries, my mission is to help digital health / SaaS companies retain and expand their accounts, while increasing revenue and customer success. As the Director of Business Development at Symphony Natural Health, I grew health professional sales from flat to 28% growth in 1 year. This role provided the opportunity to wear many hats; Sales, Marketing, Sales Operations, Project Management. For example, I developed and executed a strategy for diagnostic lab partnerships and implemented our CRM system while also developing or improving foundational sales processes. Prior to that, for a decade I worked with Metagenics, a manufacturer and distributor of medical foods and supplements for the health professional market. I was initially hired as a field sales consultant. But, after winning President’s Club and proving my skills in developing and retaining accounts, I was promoted into the newly formed Strategic Account Management team. As a Strategic Account Manager, I worked with distributors, e-commerce stores and KOL entrepreneurs. I cultivated what would become the company’s largest sales portfolio at $30M, accounting for 10% of total corporate annual sales. I did this by understanding account business, then strategically up- and cross-sell, increasing sales by 16% while maintaining 100% account retention. One client opportunity helped me discover my passion for project management and working cross-functionally. Initially, they purchased a few thousand dollars per year of standard products, representing about 50% of their product line. Over several years, I worked cross-functionally with departments ranging from R&D, and legal, to regulatory and finance to develop a custom-formulated line of business generating $6M in annual sales, representing 90% of the client\'s product line. My career started in business intelligence, with major success expanding accounts for Brio reporting software (now Oracle). In this role, I discovered and mapped the KPIs to the reporting needs of Fortune 50 businesses (Alaska Airlines, Boeing, Nike, Starbucks, Weyerhaeuser) as well as Bonneville Power Administration. In my first full year with Brio, I negotiated a $1M site-license agreement with the BPA, obtained 136% of quota, and earned President’s Club. I use grit, determination and creative problem-solving to get results for my clients.

Experience

1. Director of Business Development

   Symphony Natural Health

   Jan 2023 — Present

   Sales management and business development for the Health Professional channel, reporting to the CEO.• Business Development: Led initiatives, increasing sales from 0% to 28% YoY growth.• Strategic Planning: Researched, developed, and executed strategies to drive channel sales growth, including the development of a Diagnostic Lab Partnership strategy, resulting in partnerships with industry leaders.• Account Management: Established and grew relationships with new and existing partnerships, including distributors, industry associations, other brands, and industry professionals. • Marketing: Collaborated to deploy digital marketing channel initiatives; newsletters, website revision• Contract Negotiations: Partnered in contract negotiations • Sales Operations: CRM deployment to improve customer onboarding, sales performance management, and visibility, as well as more timely, consistent, and professional event follow-up.

Education

• Natural Gourmet Institute for Health and Culinary Arts

  Chef Training Program, Health and Culinary Arts

• University of Puget Sound

  Bachelor's degree, Psychology and Art History

• Bastyr University

  Master's degree, Nutrition Sciences

• Portland State University - School of Business

  Master of Business Administration - MBA, Business Administration and Management, General

• Integrative Functional Nutrition Academy

  Functional Nutrition Certified Practitioner Training Program, Functional Nutrition

• Coursera

  Introduction to Negotiation: A Playbook to Becoming a Principled and Persuasive Negotiatior