Maribel Bruno
Outreach and Vendor Relations - Hhs Communications @Texas Health and Human Services
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WORK HISTORY
Outreach and Vendor Relations - Hhs Communications @Texas Health and Human Services
Austin, TX, US
Oversees vendor relations and performs advanced communications work to increase public education and awareness of Texas Health and Human Services programs, services, and initiatives. Establishes public-awareness campaign goals and oversees outreach priorities and procedures. Supervises the work of the HHS Office of Communications outreach staff. Directs the planning, development, and implementation of public-awareness strategies. Provides outreach consultation to agency staff regarding HHS programs, services, and initiatives. Oversees the communications components of the HHS blanket contracts: public awareness, communications, education, marketing research and evaluation services. Ensures contracts are amended, rebid and renewed timely to avoid a disruption in vendor-outreach services by facilitating the request-for-proposal (RFP) process with procurement-contract services (PCS) and legal staff, and ensures scope of work reflects industry standards. Maintains familiarity with contracts, oversees the review of work orders and contract amendments, and ensures agency personnel and vendors adhere to contract requirements. Reviews concepts and ensures deliverables reflect approved initiatives. Coordinates the development of communication strategies and the content creation and distribution of print, web, video, and social media outreach. Establishes measurement strategies and evaluates the effectiveness of outreach initiatives. Researches and analyzes public-awareness trends, identifies communication needs, and institutes innovative outreach platforms with optimal use of campaign resources. Ensures the application of agency branding and editorial guidelines, provides outreach presentations, edits, and writes supporting communication material. Texas HHS facilitates over 200 programs focusing on improving the health, safety, and well-being of Texans with good stewardship of public resources.
EDUCATION
Loyola University Chicago
B.A.
ABOUT MARIBEL BRUNO
I am a multi-award winning journalist and senior marketing and communications strategist with over three decades of experience in marketing, communications, corporate and public service leadership roles, and the media. My experience expands across various sectors, including government, nonprofit, corporate, consulting and traditional, digital and social media. I am also a passionate advocate for domestic abuse prevention education and women empowerment initiatives. Specialty: Public Relations, Media Relations, Multi-Cultural Marketing, Message Development, Digital Content Creation, Social Media Strategies, Crisis Communications, Marketing, Advertising, Branding, Corporate Partnerships, Project Management, Budget Planning, Staff Management, Special Events, Community Outreach, Government Affairs, Radio and TV Production, Writing and Translation (English and Spanish).
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