Maria Laura Zanetti
Senior Data Analyst @Anota Ai
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WORK HISTORY
Senior Data Analyst @Anota Ai
Leverage SQL, PySpark, Tableau, ThoughtSpot, and Python to drive data-driven decision-making across multiple business areas, with a focus on growth, acquisition, retention, marketing performance and operational efficiency.Key Responsibilities and Impact- Growth & Marketing Analytics: Analyze and optimize campaign performance and investment, improving key metrics such as CAC, CPL and conversion rates to enhance lead quality, acquisition and retention- Deep-Dive Analyses: Identified anomalies, segmented cohorts, and measured incremental impact, improving decision-making- Data Infrastructure: Developed and maintained scalable, high-performance data tables to enhance business insights- Predictive Modeling: Built models for lead conversion, optimizing campaign targeting and marketing efficiency- Business Intelligence & Reporting: Designed dashboards aligned with company goals, enabling data-driven strategies.
EDUCATION
Clubclass Language School Malta
Língua Inglesa e Literaturas de Língua Inglesa
Clubclass Language School Malta
Língua Inglesa e Literaturas de Língua Inglesa
Mesttra.
Academia QADS - Ciência de Dados
Faculdade UniBF
Master of Business Administration - MBA, Financial Management
Uniderp
Master of Business Administration - MBA, Finanças e Análise de Risco
Universidade Federal de Uberlândia - UFU
Bachelor of Economics, Applied Economy
ABOUT MARIA LAURA ZANETTI
Dual citizen (Brazilian and EU).Senior Data Analyst with extensive experience in Marketing, Growth and Product Analytics, working end-to-end across data structuring, modeling, experimentation and insights. Experienced in leading A/B tests and quasi-experiments (e.g, Difference-in-Differences), applying causal inference to measure incremental impact and guide decisions. I enjoy solving complex analytical problems — from understanding behavior patterns and conversion drivers to building models, clustering solutions and scalable analytics processes that support automation and growth. Recently contributed to Compara AI, an LLM-powered product that delivers personalized pricing and menu recommendations based on hyper-local competitor clusters. I thrive in fast-paced, data-driven environments and transform complexity into clear, actionable strategies that drive business outcomes.
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