Maria Traino

About Maria Traino

I am a multi-passionate creative entrepreneur who has turned my creative problem-solving prowess into a high-end brand design and marketing agency, offering a self-study brand building digital course, and serve a success coach for entrepreneurs. My background in graphic design and branding has completely shaped my way of seeing the world. As a professional designer who’s honed her craft and scaled a boutique branding agency, I approach life and business challenges the exact same way I would approach a design challenge: • Designers are innately curious, solution-oriented, visionary thinkers who believe a solution always exists • We push boundaries and think beyond the norm, making connections and associations that most wouldn’t consider • We aren’t afraid of trying something new, because we believe in infinite possibilities • We’re experts at reframing a situation, examining every angle from different perspectives • We experience what it feels like to tap into the “flow,” where time does not exist, on a regular basis • We are open to constructive guidance, and open to giving constructive guidance • We ask questions, take constructive breaks, hack through creative blocks and ultimately, utilize any means possible to tell the greater story… to solve the problem. I’ve worked one-on-one with entrepreneurs with passion like yours for nearly 2 decades. What started out as a love for logo design turned into a love of branding as a whole. And my excitement of watching intentional branding catapult so many entrepreneurs toward success (however they defined it) inspired my love and obsession for the power of mindset which led to pursuing a NeuroCoaching Certification. By combining design principles with NeuroCoaching models I developed The Designer’s Approach to Success, a step-by-step framework for achieving permanent, source-based, and individualized transformation so entrepreneurial spirits can custom-design their own version of success in life and business. It is a process that focuses on defining and clearing limiting beliefs and redesigning a [customized] success mindset. When we collaborate together, we’re going to uncover obstacles [and limiting beliefs] that have been silently getting in the way of what you pray for. Somewhere between life and business, there are desires not being met—desires that have been divinely placed in your heart for a reason. Then we’ll gather everything necessary to intentionally design a life you’re crazy about and do “the work” to make it happen. Let’s co-create your amazing life + business with you as the designer!

Experience

1. President, Creative Director

   Inspired Studio

   Sep 2012 — Present · Scranton, PA

   Everyday we\'re deliriously grateful to have the opportunity to work hand-in-hand with both small and large businesses, organizations and individuals who need to kickstart their brand, enhance their image, become more widely recognized, and not just look the part—but feel the part, too. Here at Inspired, it isn’t just about pretty aesthetics (nice as they are!)—it’s about making your design actually work for you, too. It’s about understanding how you want to be perceived, what message you hope to spread, and what you’re really passionate about, and then incorporating all of that for a powerful visual identity that simply can’t be replicated. Or forgotten. Because, at the end of the day: It’s your passion that fuels ours. It’s your energy that sparks ours. And it’s your brilliance that ignites ours. While it’s our design on the surface, it’s your heart at the core. And as it turns out? That’s the best way to build a brand from the inside out.

Education

• Kutztown University of Pennsylvania

  BFA, Communication Design

  2002 — 2005