Maria Santoro
Senior Director Global Digital Marketing & E-commerce @Turtle Beach
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WORK HISTORY
Senior Director Global Digital Marketing & E-commerce @Turtle Beach
Lead and oversee the customer experience across digital marketing platforms and drive the delivery of e-commerce channel sales • Day to day management of marketing budget and channel activity, continually testing and optimizing spend across marketing channels in support of company growth goals and brand strategies. Including but not limited to SEO, SEM, Re-Targeting, Affiliate program, email marketing, loyalty program, and social media marketing. • Lead all e-commerce initiatives and identify new opportunities. Implement strategies that drive traffic and optimize conversion, retention rates and increase e-commerce revenue and profitability. Manage development agencies who execute on operational improvements. • Manage relationships and strategy with current vendors and onboard new vendors to drive digital marketing and ROI on marketing spends for new product releases and promotions. Negotiation of all contracts.
EDUCATION
Questrom School of Business, Boston University
BSBA, Business Management
SKILLS
ABOUT MARIA SANTORO
I love a challenge, a puzzle, figuring out a solve… Leveraging a diverse background…
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