Maria Santoro

About Maria Santoro

I love a challenge, a puzzle, figuring out a solve… Leveraging a diverse background…

Experience

1. Senior Director Global Digital Marketing & E-commerce

   Turtle Beach

   Feb 2017 — Present

   Lead and oversee the customer experience across digital marketing platforms and drive the delivery of e-commerce channel sales • Day to day management of marketing budget and channel activity, continually testing and optimizing spend across marketing channels in support of company growth goals and brand strategies. Including but not limited to SEO, SEM, Re-Targeting, Affiliate program, email marketing, loyalty program, and social media marketing. • Lead all e-commerce initiatives and identify new opportunities. Implement strategies that drive traffic and optimize conversion, retention rates and increase e-commerce revenue and profitability. Manage development agencies who execute on operational improvements. • Manage relationships and strategy with current vendors and onboard new vendors to drive digital marketing and ROI on marketing spends for new product releases and promotions. Negotiation of all contracts.

Education

• Questrom School of Business, Boston University

  BSBA, Business Management

Skills

• Web Analytics
• Digital Marketing
• New Business Development
• New Media
• Digital Strategy
• Market Planning
• Customer Insight
• Interactive Media
• Brand Management
• Website Localization
• Website Development
• Web Development
• Mobile Devices
• Marketing Research
• Mobile Marketing
• Project Management
• Mobile Applications
• Mobile Game Development
• Strategy
• Team Leadership
• Product Development
• Marketing
• Digital Media
• Management
• Website Updating
• P&L Management
• Interactive Entertainment
• Brand Development
• Strategic Partnerships
• Marketing Strategy
• Mobile Device Management
• Web Applications
• Licensing
• Business Development
• Marketing Management
• Entertainment
• Interactive Marketing
• Leadership
• Competitive Analysis
• Consumer Products