Maria R.
Insights, Strategy for Innovation & Marketing
- Role
- Consumer and Market Insights at Whirlpool Corporation
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Maria R.
I empower teams to effectively get and use the right insights for innovation and marketing strategy. Industry experience: consumer packaged goods, durable goods, education, retail, insurance, travel, telecommunications, financial services, cosmetics, grooming products Brands: Whirlpool, Maytag, KitchenAid, JennAir, Manscaped, WD-40, Cover Girl, Don Francisco\'s Coffee, Frito-Lay, Motorola, Dacor, Mountain House Backpacker Foods, Tylenol, UC San Diego, Visa Personal tidbits: I value higher education and mentor students striving to be first generation university graduates. I enjoy the outdoors and love hiking and backpacking. I am a Chicago Cubs fan and this year is our year!<-2016 WAS our year! I am an improviser and apply improvisation philosophy to my work.
Experience
Consumer and Market Insights
Jan 2023 — Present
I work with smart and fun people to bring consumer and market insights into the organization to inspire new opportunities and help brands effectively show up in the world.
Education
Northwestern University - Kellogg School of Management
MBA
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