Maria Rutland
Senior Vice President, Gtm @3E
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WORK HISTORY
Senior Vice President, Gtm @3E
Leads end-to-end GTM strategy and execution process across product, commercial, and customer experience. Focused on driving strategic positioning, pipeline generation, pipeline efficiency, scalable repeatable GTM motions, product launch, and exceptional customer value communication to drive rapid growth. Leadership responsibility includes- Global head of marketing - Global head of sales development - Sales motion development - Responsible for the product launch process- NPS program leadership - 3E Operating Committee member
EDUCATION
Yale School of Management
New Science of Marketing | Rethinking Marketing and Insights: Behavioral Economics Immersion
The University of Georgia
Bachelor's degree, Public Relations
SKILLS
ABOUT MARIA RUTLAND
I am an action-oriented GTM leader with a passion for solving critical business challenges, accelerating revenue growth, and driving transformative impact. I have a proven track record of architecting business aligned GTM, marketing, and sales strategy and then leading, collaborating and rapidly executing to make that strategy a reality. I specialize in leading transformational change, scaling to high growth while driving profitability, reaching complex value chains, championing customer experience, building and developing teams, optimizing brand performance, establishing data-centric decision-making paradigms, and empowering business teams to reach organizational goals. I have led commercial transformation both in multibillion dollar enterprise organizations and in midsize PE-backed SaaS companies. I have diverse B2B marketing, sales excellence, and GTM strategy experience that includes expertise in complex cyber security, EHS, TIC, regulatory compliance, and sustainability/ESG solutions, software/SaaS/data products, and advisory services to customers in the financial, construction and engineering, energy and utilities healthcare, retail, materials and chemicals, CPG and product manufacturing sectors. Areas of Expertise:Commercial Operating Model Design | GTM Strategy Development | Sales Motions | Sales Enablement | Growth Marketing | Change Management | M&A | Brand Positioning and Architecture | Market Research | Measurement and Marketing Data Management | Strategic Planning | Team Building and Development | Customer Experience | Integrated Marketing | Communications | Market Segmentation | Governance | Process Design | Digital Marketing | PR | Crises Communications | Demand Generation | Content and Campaign Strategy | B2B Marketing | SaaS Marketing | Leadership in mid-size PE backed high growth organizations as well as multi billion dollar privately held and publicly traded companies
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