Maria Pyle Dee
Performance Social Media Marketer | Analyst | Strategist
- Role
- Social Media Team Lead Consumer and Small Business Banking at Truist
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Maria Pyle Dee
Digital and analytical marketer with proven success crafting and optimizing social strategies, launching new media channels and products, and amplifying content for awareness. More than 10+ years with hands on experience storytelling through community management, content creation, custom reports and employee education on brand advocacy.What are some of my favorite wins? Launching Truist\'s first mobile app install campaign for a financial services game. Writing and constructing the framework for a brand voice and social media style guide. Writing an organic tweet for a Fortune 500 retailer that received more than 1k likes for a photo of pineapple wine glasses with the caption: Tropic Like It\'s Hot. Addressing a room of 6k entrepreneurs about social media tips and taking a selfie on stage with the CEO. Dressing up as the A&W mascot to create Vine video content.Aiming to accomplish what many find difficult or unattainable. Current goal is to section hike the AT in North Carolina with Georgia next on the list.
Experience
Social Media Team Lead Consumer and Small Business Banking
Apr 2025 — Present
Lead Consumer and Small Business social media strategies, overseeing a team focused on performance marketing to drive measurable product consideration and account growth.• Partner with Integrated Marketing Lead and Agency Partners on budgeting and pacing adjustments to hit forecasted plans and shift funds between tactics based on channel performance• Oversee the social creative strategy to ensure content is tailored to each platform\'s format and user behavior, driving higher engagement and site visits• Lead the implementation of accurate tracking and tagging for social campaigns, collaborating with cross-functional teams to ensure reliable data capture and enable measurement across platforms• Analyze campaign effectiveness using KPIs like cost per application and conversion rate, translating insights into actionable optimization strategies• Drive structured learning agendas across audience targeting, messaging, creative and objectives by collaborating with agency teams
Education
University of Dayton
Bachelor's Degree, Marketing and Communications
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