Maria Paula Martinez
Marketing Analytics & Strategy Coordinator @ SMPL-C | MS in Business Analytics | Marketing Research & Data Analyst
- Role
- Digital Marketing Specialist at Smpl-C
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Maria Paula Martinez
I am a results-driven marketing professional with a Bachelor of Science in Marketing from the University of South Florida and a degree in Business Administration from Universidad del Norte. I am pursuing a Master’s in Business Analytics to strengthen my ability to leverage data-driven insights for strategic decision-making.With over 5 years of experience across technology, digital marketing, and business development, I have successfully executed impactful projects that enhance brand visibility and drive business growth. My expertise includes designing comprehensive marketing strategies, managing digital campaigns, social media, and content creation.I bring strong skills in market analysis, data visualization, SEO optimization, and CRM management. I am proficient in tools such as Google Analytics, Mailchimp, and Salesforce, which I use to deliver measurable results. Fluent in English and Spanish, I am adept at engaging with diverse audiences and markets.Currently, I contribute to innovative marketing initiatives in my role at SMPL-C, where I focus on integrating business analytics into marketing strategies to achieve meaningful outcomes. I thrive in collaborative environments and continuously seek opportunities to learn, adapt, and deliver value.
Experience
Digital Marketing Specialist
Jan 2026 — Present · Mount Pleasant, SC, US
Digital marketing owner focused on demand generation, campaign performance, and conversion optimization for a cybersecurity SaaS company serving the defense industrial base.• Own end-to-end digital campaigns across LinkedIn, Reddit, email, and web• Drive lead generation, conversion tracking, and funnel optimization• Develop and test messaging aligned to CMMC buyer segments• Analyze performance data and translate insights into execution• Partner with sales and leadership to support pipeline growth
Education
University of South Florida
Bachelor of Science - BS, Marketing
Universidad del Norte
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
University of the Cumberlands
Master of Science - MS, Business Analytics
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