Mariano Said

About Mariano Said

I am a results-driven professional with a B.S. in Advertising & Marketing Communications from the Fashion Institute of Technology. My career is marked by a proven ability to lead and optimize talent-brand partnerships, both in-house and within agencies. I have also successfully represented celebrity talent in high-value brand partnerships and adeptly managed media relations for diverse brands across multiple industries.As a skilled communicator and team player, I leverage a comprehensive suite of tools and platforms, including Adobe Creative Suite, AirTable, Cision, CreatorIQ, Constant Contact, Google Analytics, Google Suite, GRIN, Launchmetrics, MailChimp, Meltwater, Microsoft Dynamics, Microsoft 365, Shopify, and Sprout Social. My specialized expertise ensures that I not only meet but consistently exceed organizational goals.

Experience

1. Associate Manager, Influencer Marketing

   Liquid I.V.

   Mar 2022 — Present · Los Angeles, CA, US

   In my current role at Liquid I.V, I spearhead the brand\'s influencer marketing initiatives, cultivating high-impact partnerships with celebrity talent and influencers to elevate brand awareness and drive household penetration. I have successfully increased DE & I within the brand\'s bottom-funnel influencer program by 30% and achieved an average of nearly 200M impressions on major brand campaigns.Key Responsibilities:• Craft and execute innovative influencer campaigns for all brand initiatives, effectively engaging target audiences• Oversee 50-100 quarterly influencer partnerships from inception to completion, ensuring seamless execution across all social platforms and the bottom-funnel influencer program on Meta platforms• Cultivate and manage high-impact partnerships with celebrity talent, enhancing brand visibility and credibility• Expertly manage a $1M+ annual influencer budget, maximizing ROI through strategic allocation and performance tracking via cutting-edge software (CreatorIQ, GRIN & Sprout Social)• Collaborate with Creative, eCommerce & Media, Finance, Legal, Partnership & Activations, PR, and Social teams to ensure cohesive integrated marketing operations that widen the impact of influencer partnerships• Work closely with the brand’s performance marketing agency partner to optimize boosted influencer content for maximum reach, engagement and conversions• Prepare detailed reports, analyze awareness and conversion metrics, and present key insights and successes to the C-Suite, driving informed decision-making

Education

• Fashion Institute of Technology

  Associate’s Degree, Advertising and Marketing Communications

  2015 — 2016

• Upland High School

  High School, High School/Secondary Diplomas and Certificates

  2011 — 2015

• Fashion Institute of Technology

  Bachelor’s Degree, Advertising and Marketing Communications

  2016 — 2018

Skills

• Marketing
• Strategic Public Relations Planning
• Public Speaking
• Fashion Shows
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Broadcast Journalism
• Retail
• Microsoft Word
• Journalism
• Leadership
• Fashion Journalism
• Management
• Fashion Marketing
• Fashion Styling
• Fashion Blogging
• Communication
• Public Relations
• Social Media
• Project Management
• Advertising
• Event Planning
• Microsoft Office
• Customer Service
• Social Networking
• Blogging
• Research