Mariano Moro
Helping organizations to scale marketing reducing complexity of global programs and accelerating digital transformation | Coca-Cola • FIFA • Olympics
- Role
- Sr Global Director - End-to-end Commerce at The Coca-Cola Company
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Mariano Moro
I help organizations scale marketing by → Reducing complexity of big projects (ie Fifa World Cup, Olympics, multi-brand activations, 180+ markets, programs 2+ yrs development)→ Driving global adoption (ie Digital transformation initiatives, new ways of working, experimentation at scale)20+ years at Coca-Cola scaling the company\'s most complex full-funnel marketing programs (last 3 editions of FIFA World Cup and Olympics at global level) and leading key digital programs that became company standards.Recent examples:> FIFA World Cup Qatar 2022: from massive quantity of initiatives, to simplified 3-pillar framework across single consumer journey.> Olympics Paris 2024: from 5 brands competing for space, to harmonized activation with zero duplication.> E2E Commerce: from fragmented shopper content creation, to automated & AI tested global solution.> Brave & Boundless Marketing Model: from traditional marketing communications via waterfall model, to marketing experiences via agile model.> Social Evolution: from multiple social centers, to unified global network for social.> Experimentation at Scale: from experiments tested in isolation, to systematic experimentation network of 200+ practitioners.
Experience
Sr Global Director - End-to-end Commerce
Sep 2024 — Present · Atlanta, GA, US
Lead brand content creation to enable full automation of Shopper activations globally (proprietary tool).Local operations can now execute shopper initiatives at scale with full customization and AI testing.Reduced duplication, faster time-to-market, increased brand consistency and quality, lower costs.
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