Mariano Ferrer

About Mariano Ferrer

I\'m a passionate thinker and strategic marketer with more than 15 years in business experience. Innovation is in my DNA. I believe in inspiring people and driving conversations through creative communications to turn clients into partners. I have built businesses throughout my life, so let\'s do it together!#viewsmyown

Experience

1. Director, Global Brand & Experiences, Bank Partnerships

   American Express

   Nov 2022 — Present · Miami-Fort Lauderdale, FL, US

   I provide strategic thought leadership and expertise to ensure best-in-class brand, benefits & experiences across all markets globally. I lead the global brand strategy for our third-party licensees (banks, FinTech’s, department stores, etc.) including leading the brand governance process to achieve global consistency and compliance with brand policies. I develop and provide, in partnership with Global Brand Advertising Management team, tools and guidelines for the correct application of branding for communications and activations, as well as providing brand platform solutions to impact KPIs with Shop Small or Amex Offers programs. Also, I lead brand health Checks to support decision making in the growth of brand awareness. Global leader in the development of partner experiences in the different areas of passion of the cardholders. These brand activations are performed around the world in each region always with innovation components, these platforms seek to give value to B2c and B2b customers and are developed in teams with multiple internal and external stakeholders such as issuers, vendors and agencies. Responsible to build out content and programs to deliver on network value proposition with central teams as well as local markets where relevant I work with the product and benefits COEs to: develop a consistent, global and scalable network benefits value proposition for consumer and sbs products. Owner of the strategy and management of our third-party relationships including Concierge, Insurance and Technology vendors used to augment any centrally sourced assets; this includes identification, negotiation, operational management, optimization, and compliance related activities as it relates to the management of these external parties. I work with the Global Advertising Brand Management and sponsorships team to represent the network customer use case across all of our global deals with a particular focus on scaling entertainment benefits across key network markets.

Education

• Universidad de 'San Andrés'

  Bachelor's Degree, Programa Ejecutivo de Marketing Directo e Interactivo, Educacion Ejecutiva

  2004 — 2004

• Universidad Argentina de la Empresa

  Bachelor's Degree, Licenciatura en Marketing (Comercializaciòn)

  1999 — 2004

• Universidad Torcuato Di Tella

  Bachelor's Degree, Finance, General, Educacion Ejecutiva

  2015 — 2015