Marianne V. Heffernan
Director Content Marketer and Strategist @Travelers
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WORK HISTORY
Director Content Marketer and Strategist @Travelers
Hartford, CT, US
WHAT I DO: As a member of Travelers’ Enterprise Digital Marketing team, I own the content strategy and the development of engaging content for the Business Insurance segments of Small Business, Agribusiness, Northland and Northfield, as well as Bond, Financial Institutions segments. I use data-driven SEO intel to identify content gaps and opportunities to deliver top performing content that supports the business goals and objectives, and ultimately drives consideration for Travelers. I create valuable storytelling content that motivates prospects to purchase our products that will fill their needs.WHO I WORK WITH: I partner with key stakeholders in Business Insurance, Enterprise Market Research, Claim, Creative, Corporate Communications and Risk Control to identify topics of interest for customers and project-manage the rigorous review process. These Business Unit partners manage a diverse set of vertical industries and their unique needs for content require that we take a “Customer First” mindset into every piece of content we produce.WHAT MAKES ME DIFFERENT: I have a strong composite of professional writing and editing experience that blends business with innovative and accurate message creation. The skilled interview capabilities of a journalist, the imaginative storytelling technique of a marketer, and the adaptability to span industries to craft narratives that explain complex, technical and disruptive information – these are the descriptors that combine to make me a communications veteran and award-winning writer. Highly energetic and collaborative, I am also a skilled project manager and executive producer of videos with outstanding interpersonal, oral and written skills. Specialties in digital and video marketing, strategic communications, social media, analytics, content production and publishing of all flavors.
EDUCATION
Salve Regina University
Doctorate, Humanities
Quinnipiac University
Masters, Journalism
Southern Connecticut State University
B.S., Journalism
ABOUT MARIANNE V. HEFFERNAN
As a writer, thinking about all the possible ways to deliver a message, tell a story, introduce an audience to a topic, isn’t just a skill – it is in my DNA. My track record of success in communications started with a genuine curiosity about people and their lives and a passion for capturing them creatively and accurately.From there, the thread of compelling storytelling has been the piano wire of my career. It has fueled my personal philosophy that the elements that contribute to strong content creation are those intangibles that universally connect people: a sense of purpose or mission; inspiration to persevere; a thirst to know more; even just a simple appreciation that we are essentially all the same. It has intuitively guided me to work with creatives who have a genius for their unique talents. Like attracts like, and powerful teams are born.In the big picture, everyone wants validation that we are on the right path, individually and as a whole. Stories connect us. And I love being the conduit to putting an audience and a story together.
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